ACQUIRING A LARGER
USER BASE WITH
CREATIVE GOOD

Good Todo was one of the first productivity apps to ever launch.
In summer 2015, I came onboard as an intern with Creative Good to help create
a web interface that is intriguing and makes potential customers sign up.
This is the story of how I made an impact in the productivity app market.

 
 

Project Description

I accomplished this work as the Lead Researcher and Designer for the complete redesign of the Good Todo web site, which also includes mobile web. My role was an ongoing collaboration with the Company CEO, Mark Hurst, and key members from the Creative Good team in an effort to open the acquisition funnel to attract more users to sign up and download the app.This project was completed over a three-month period. The final designs provide a simple, smart, and succinct value proposition of the core functionality of the Good Todo mobile application. In the process, I was also able to elevate the brand name through visual design and copywriting. 

 

The Goal

How do you make a results page full of sound recordings visually compelling? I linked thumbnail images to nodes of the taxonomic tree and dynamically generated cover art.

I started by doing a comprehensive competitive analysis of the entire productivity app landscape. Then I conducted listening labs with 10 non-users to gain an outside perception of the existing site and its perceived value. Lastly, I began the design process from sketching the concept to getting the final assets pixel perfect.

 

My Role

Group iteration on value diagram, scenario, and interaction model,individual work on UI designs for dashboard and web version + 2 mobile screen

 

Planning & Scope Definition

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Competitive Analysis

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GTD-competitive-analysis.png
 

Customer Insights

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 Previous Website Screenshots

Previous Website Screenshots

 

Research Findings

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Design Execution & Validation

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Project Details 

Tasks: User Research, Competitive Analysis Listening Labs, UX/UI Design
Company: Creative Good
Team: Group iteration on value diagram, scenario, and interaction model,
individual work on UI designs for dashboard and web version + 2 mobile screens
Company: Creative Good
Live site:  Goodtodo.com

 


 

Project Deliverables

• Mobile app Audit Findings Deck
• Listing lab Footage, Conclusions, and Findings
• Competitive Analysis findings deck
• User Acquisition research and recommendations  
• Activation research and recommendations
• Retention research and recommendations
• Referral research and recommendations  
• Revenue research and recommendations
• Design and functionality recommendations proposal deck
• Final designs and assets (Responsive website, mobile, and tablet)