CONNECTING TRAVELERS TO LOCALS ON A DIGITAL PLATFORM

In early 2015, I was approached by Lindsay Litowitz, Co-Founder of Terranga to design their app concept in a series of wireframes. The project scope included: user research, competitive analysis, low and high fidelity wireframe designs, conceptual branding, user testing, and multiple UI design iterations. Currently in research and development phase, updates can be found on at www.Terranga.org.

 
 
 
 

Project Description

The scope of this project was to assess the current design, identify deficiencies, and redesign Terranga's mobile app concept in a succinct way. The final deliverables were presented by the Terranga team at a funding competition organized by Columbia University. The outcome: Terranga co-founders won the competition, gaining $25,000 in funding toward further developing this concept. The time frame was two weeks

 

My Role

Lead UX/UI Designer

 
 
 
 

defining the scope

Upon the project kickoff, I conducted an audit of the existing app materials. I embedded each screenshot into a PDF and left recommendations and queries on the UX functionality. The client had previously conducted user research, which I was able to leverage during the audit process. After walking the clients through the recommendations deck, I took two days to gather additional data, visual examples, and design assets that I would need throughout project. 

 
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INITIAL IDEAS

After the scope was clearly defined, I consulted with a developer to discuss function feasibility of some of the initial ideas we had. We also identified possible obstacles and costly functions that could be reworked with solutions that were cost efficient.   

 
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final designs

After the scope was clearly defined, I consulted with a developer to discuss function feasibility of some of the initial ideas we had. We also identified possible obstacles and costly functions that could be reworked with solutions that were cost efficient.   

 
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A testimonial from Lindsay Litowitz, Co-Founder of Terranga Inc.:
 
"I was immediately impressed by James' demeanor and ability to break down complex problems into manageable pieces. He intuitively knew his audience. He is detail oriented, a hard worker and was timely and professional throughout. James will certainly be an asset to any enterprise that needs creative direction, a UX audit, a project plan and more!"

Check out www.terranga.org for updates.

 

 
 
 
 

Project Details 

Tasks: Competitive Analysis, User Research, UX/UI Design
Company: Terranga Inc.
Team: Lindsay Litowitz, Tammy Lewin, James Vanié
Live site:  www.terranga.org 

 


 

PROJECT DELIVERABLES

• UX Audit Findings Deck
• Information Architecture design
• Wireframe designs (digital/sketch)
• Two branding directions
• High fidelity wire frame designs